Vertim - MAVIP Group

Market intelligence that drives strategy.

Veritm is MAVIP’s dedicated market intelligence and research engine — delivering the primary and secondary insights that transform GTM strategy from assumption to conviction.

Intelligence that informs every decision.

Every GTM programme MAVIP delivers begins with Veritm. Before a strategy is designed, a campaign is launched, or a market is entered, Veritm maps the landscape — the competitive dynamics, the buyer behaviour, the addressable opportunity, and the precise entry points where a brand can win.

Veritm’s research practice covers the full spectrum of market intelligence — from primary research (C-suite interviews, focused groups, surveys) to secondary intelligence (competitive monitoring, market sizing, trend analysis). The output is not a research report that sits in a folder. It is a living intelligence layer that informs every strategic and execution decision throughout the engagement.

Technology
Consumer Electronics
Education
E-Commerce
Fintech
Food & Beverage
Healthcare
IoT
Legal
Logistics
Media
Real Estate
Hospitality
Marketplace

Intelligence that drives direction.

Veritm brings structure and clarity to GTM by combining primary and secondary research with deep market analysis — ensuring every decision is backed by data, not instinct.

Experience Research

Mapping the customer journey from first touchpoint to post-purchase advocacy, identifying the moments that determine satisfaction and loyalty.

Journey Mapping & Service Design

Visualising and redesigning the end-to-end customer experience to eliminate friction and maximise conversion at every stage.

Experience Research

Quantifying the total addressable market, serviceable addressable market, and serviceable obtainable market with segment-level breakdowns by geography, industry, and buyer profile.

Focused Groups & In-Depth Interviews

Primary qualitative research with target buyers, decision-makers, and influencers capturing the nuanced insights that quantitative data cannot.

Surveys & Sampling

Quantitative primary research at scale from 50-respondent pulse surveys to 2,000-respondent market studies.

Market & Competitive Intelligence

Ongoing monitoring of the competitive landscape — positioning shifts, pricing changes, channel moves, and new market entrants.

Voice of Customer (VoC) Programmes

Structured programmes that capture, analyse, and act on customer feedback at every stage of the relationship.

Voice of Employee (VoE) Programmes

Internal research that measures employee satisfaction, engagement, and alignment the foundation of a high-performance GTM team.

Strategy built on intelligence wins. Strategy built on assumptions loses.

We begin with Veritm — our research and intelligence engine. Deep market analysis, competitive mapping, and buyer persona development to build your GTM foundation on facts, not assumptions.