In recruitment, a “purple squirrel” is the candidate who perfectly matches every requirement of a job description — so rare it almost never happens. PrplSqrl is built to change that — using AI to evaluate not just skills, but cultural fit, behavioural alignment, and long-term potential.
Our Approach
The data is unambiguous: the majority of hiring failures are not caused by a lack of technical competence.
They are caused by cultural mismatch a candidate who has the skills but does not fit the team, the values, or the working style of the organisation. In the Gen Z workforce, this problem is more acute than ever.
Candidates join companies based on brand perception and leave because of cultural reality.
By evaluating candidates on behavioural and cultural dimensions alongside technical and functional skills, so that every hire is not just capable, but aligned.
What PRPLSQRL Does
Evaluate candidates on technical/functional skills AND behavioural/cultural fit using AI-driven assessment frameworks. Identify cultural alignment before the first interview. Build a talent pipeline of verified, pre-assessed candidates.
Carry cards for your current employer, your NGO, your alumni association, your professional bodies all in one app. No physical wallet. No lost connections.
Measure employee satisfaction and engagement with the rigour of a Great Place to Work assessment — with benchmarking against industry standards, trend analysis, and a clear improvement roadmap.
PrplSqrl is not just a SaaS tool. MAVIP’s people consulting team works alongside clients to interpret the data, design improvement plans, and implement the changes that move the needle on culture, satisfaction, and retention.
GRID is currently in development. Join the waitlist to be notified at launch and receive early access.
