MAVIP publishes original research, proven frameworks, and market intelligence for technology brand leaders who want to make better go-to-market decisions — faster, and with greater confidence.
MAVIP Research Report 2025
Primary research across 200+ technology brand leaders in the UAE, KSA, and Egypt covering GTM investment levels, pipeline performance benchmarks, channel strategy effectiveness, and the key strategic decisions that separate market leaders from the rest. The most comprehensive GTM benchmarking study ever conducted in the MEA technology sector.
of technology brands in the UAE report that their GTM execution is fragmented across 5+ vendors
Brands with integrated GTM models generate 3.1× more qualified pipeline than those with fragmented models
The top 20% of GTM performers spend 40% more on market intelligence than the bottom 80%
Events remain the highest-ROI GTM channel in the MEA region, generating 2.4× the pipeline of digital-only programmes
Our Commitment
The data is clear: technology brands with strong thought leadership programmes generate more qualified pipeline, close deals faster, and retain clients longer than those without.
Most GTM frameworks are built for consultants, not operators. The North Star GTM Framework is built for the people who have to execute it with
Vision 2030 has created one of the world’s most significant technology procurement cycles. But the brands winning the most of it are not the ones
Most technology brands spend significant budget on GITEX, LEAP, and GISEC and walk away with a stack of business cards and no clear pipeline attribution.
The cold call is not dead but the cold call without intent data is. The brands generating the most qualified pipeline in 2025 are the
Market entry failure is almost never a product problem. It is a strategy problem specifically, three strategic decisions that most brands get wrong before they
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