The engine that turns strategy into pipeline.

MAVIP’s execution capability spans every channel and function a technology brand needs to generate awareness, demand, and revenue — deployed as a single integrated system, not a collection of disconnected vendors.

Our Approach 

Execution is where
GTM programmes win or die.

The technology sector is full of brands with excellent strategies that never delivered results. Not because the strategy was wrong, but because the execution was fragmented. Six different agencies, six different reporting formats, six different definitions of success — and no one accountable for the commercial outcome at the end of it. 
 
MAVIP’s execution model eliminates fragmentation by deploying every function as a coordinated system. Demand generation, media, events, digital, creative, and technology — all running from the same strategic brief, all reporting to the same commercial dashboard, all accountable to the same pipeline number. This is not a new idea. It is simply very difficult to do well. MAVIP has spent years building the ecosystem that makes it possible. 

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GTM pipeline created for clients in 2025

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Technology brands

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Countries

What We Execute 

Six execution arms.
One commercial objective.

Demand Generation & Inside Sales

Powered by Frontlyn 

Frontlyn is MAVIP’s demand generation engine — a specialist inside sales and outreach operation that generates qualified pipeline through data-driven, multi-channel outreach. With a proprietary database of 1.29M+ verified technology decision-makers across Asia, Africa, the Americas, and Europe, Frontlyn delivers intent-qualified leads, confirmed appointments, and outsourced SDR teams that operate as an extension of your sales organisation. 

ICP-based database profiling and audience building 

Outbound telemarketing and multi-channel outreach 

Intent-based lead generation and qualification 

Event and webinar audience acquisition 

Outsourced SDR teams (2–3× faster ramp than in-house) 

ABM content personalisation and account targeting 

Lead nurturing and pre-sales support 

Content syndication 

Proof Point

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Delivered to client pipelines 
in 2025

Database Strength

Region & Verified Contacts 

Asia

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Africa 

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North Americas

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Europe 

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Lead Tiers & Pricing

Lead Type 

Description 

Price Range 

Database Record 

Curated ICP-fit, enriched, verified 

$6–$10 / record

Digital Intent Lead 

Form-fill with verified contact  

$80–$120 / lead 

Intent Qualified Lead 

Recorded proof of interest + contact

$300–$600 / lead 

Qualified Appointment 

Confirmed meeting with decision-maker

$800–$1,500 / appointment 

Opportunity Ready Lead 

Strong buying signal, near-pipeline 

Annual contract

How It Works 

One brief. Six capabilities.
One dashboard.

Every MAVIP execution programme begins with a single strategic brief — the commercial objective, the target market, the ICP, and the timeline. From that brief, MAVIP’s execution leads design an integrated programme that deploys the right combination of capabilities in the right sequence, with unified reporting and a single point of accountability.

01

Strategic Brief

02

Intelligence

01

Strategic Brief

05

Unified GTM Dashboard

Frontlyn
Thrrum
Undrlay

05

Unified GTM Dashboard

02

Commercial Outcome Review

01

Optimisation Loop 

Proven Outcomes 

Execution that delivers.

GTM Pipeline Created 

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Physical Events Executed (2025) 

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SQLs Delivered 

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Tech Professionals Hosted 

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Decision-Makers Engaged 

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Digital Impressions Delivered

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Countries of Execution 

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NPS Score 

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Your GTM execution should be generating pipeline, not activity reports.

If your current GTM execution is delivering impressions, clicks, and registrations — but not qualified pipeline and revenue — the problem is not the tactics. It is the model. MAVIP’s integrated execution engine is built to deliver commercial outcomes, not activity metrics.